Digital Marketing with Google Analytics. Why is it important?
Google Analytics, which is a part of the Google marketing platform is a popular tool for digital marketing and is available as a free as well as a paid service. It is a website tracking tool that collects and displays user behaviour data and their interactions with your website. It is used to guide digital marketing campaigns and evaluate their effectiveness. We are a leading Digital marketing company in Nagpur , and one of the Best seo agencies in Nagpur . Let us show you the various factors why Google Analytics is very important for digital marketing. 1. Tracking website traffic sources The basic information required is to know how many users visit your website per day, their location and the basic purpose of their visit. Some important metrics you can observe are: Organic – An efficient SEO campaign will indicate that your website is getting a lot of traffic organically from a search engine. This can be gauged if your website is getting displayed in the first few results of a