Email Marketing Tips & Examples

1. Make use of a tactic called "double openings."

More people will open your emails if you employ the "double opens method."

This increases the possibility that these email marketing initiatives will generate more money.

You should resend the identical email to the subscribers who did not open your first email, but with a different subject line.


If you send an email to 100 people, just 70 of them will open it the first time. In order to increase your open rates and return on investment from email marketing, you can resend the same email to those who did not initially engage with it.

Be mindful of the following before you hit "resend" on the same emails:

Write more compelling subject lines that will get your emails opened by people who normally wouldn't.

Make sure your preheader text is optimised.

Take note of the time you send.

Do not immediately resend it; give it some time to settle. Wait at least three to five days before sending the identical email to anyone who didn't open it the first time.

2. Write a Captivating Subject Line

How do you increase the percentage of individuals who really read your emails?

Engaging them is the most straightforward strategy, and it works.

Still, there's more.

Using a cliffhanger in your email subject lines is a great way to pique the interest of your readers.


The use of cliffhangers is an old-school advertising approach that works by keeping something from the reader.

For guidance in applying this in subject lines, consider the following two samples taken from actual emails.

3. Never pay for an email list.

To put it simply, I comprehend. Whatever choices you find online, though, you should avoid the impulse to purchase an email list.

There are dozens of ways to buy an email list, but none of them will genuinely aid your campaign. Why? The recipients of these emails may not be interested in your content or even be a good fit for your business because they did not give their consent to receive it.

Send an email to new people you've met within the past day.

It's crucial to make the most of the time when potential customers have your business or brand in mind. You can get a good feel for how engaged your audience will be in the future by monitoring their responses to emails sent to them within the first 24 hours after they subscribe to your newsletter, sign up for an offer, etc. It's also a fantastic chance to spread awareness of your business and establish standards.

If you aren't using automated email workflows to nurture and engage your current contacts, you're leaving a lot of money on the table.

Get in touch with OSK Social Media Marketing Company Nagpur right away if you need SMO services in Nagpur so that you can maintain constant communication with your clientele.

4. Forgetting about a potential sale? Set up alert emails.

A "triggered" email is one that is sent out immediately after a consumer performs a predetermined action. Open rates for triggered emails are 70.5% higher than average because they are sent to readers at the optimal time in their reading experience. Sending a reminder email just after a customer abandons their cart is one tactic.

Both a review request and a feedback request should be sent to customers quickly after they make a purchase.

• A warm greeting in a first email once they sign up.

5. Make a connection through appealing to the audience's feelings.

All of a customer's problems and wants may be traced back to some sort of feeling. Customers of an accountant want to feel less worried about missing the tax deadline. They need reassurance that they'll maximise their investment's potential.

People using your analytics software would like to have less anxiety about reporting. They hope to exude self-assurance throughout their presentation to the head honchos.

Using emotive marketing text, you can increase the open rate of your emails.

6. Determine the best moment to send an email.

Daytime, weekday, other than Monday, and midweek are optimal times to send marketing emails.

These are only averages though, and your actual consumers may be much different. In addition, people's schedules have changed because of the rise in telecommuting as a result of the pandemic. Find the best times to send marketing emails to customers by doing A/B tests and analysing your own data.

OSKIT Solutions provides Digital marketing training in Nagpur that will teach you all you need to know to become a top-notch digital marketer, including how to use email marketing to grow your brand and attract new customers.


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