How to Generate More Qualified Leads and Gain Customers with Conversion Rate Optimisation
Conversion rate optimization, or CRO, is the technique of enhancing a website to increase the number of leads generated. Lead generation can be of great value to your business such as:
- More brand awareness among potential customers
- Making contact with qualified and interested customers
- Reduction in wastage of precious resources like time, money and manpower.
We, at OSKIT, being the leading Social Media Marketing Company Nagpur and considered one of the Best seo Agencies in Nagpur are here to share some main tips with you on conversion rate optimisation to gain more customers
1. Identify and know your target audience
It is imperative to have a well-defined audience whom you are targeting before you begin any strategy. This can be done by doing SEO (search engine optimisation) research. By doing this, you are able to understand their needs and wants that can be fulfilled by your business. This will make it easier to engage with your target audience and sell your products/services effectively. For example, if you notice that potential customers are lacking trust in your brand and are interested, but hesitant to buy your products/services, you can introduce features that help in building trust such as FAQs, more efficient customer service, money-back policies etc.
2. Build more trust
Often, potential customers don’t reach out to you because your website does seem trustworthy enough. Are you licensed by a State regulatory agency? Has a popular person or company used your product or services? Is your website associated with a known brand? If yes, make it known on the website to your target audience. Displaying these trust symbols goes a long way in instilling confidence and trust. This trust factor is important when someone is deciding to contact you or buy something from your website.
3. Offer something of importance to your users
Inbound marketing and lead generation are all about finding ways to attract qualified leads to your business. In order to do that, you must provide something of importance and useful to them. They could be e-books, blog posts, free trials, white papers, coupons etc. – just about anything that could make them feels that they are gaining something from your business.
4. Stop asking for unnecessary information
A major hindrance to filling up forms is the lengthy and boring details to be filled in. Do not ask for any details from people that you don’t actually need to know. For example, it’s probably important to take the phone number and address when a customer is buying a product/service from your website, but it is not important to know their profession or marital status to complete the sale transaction. That information could be useful to you for your research, not to your customers. So, don’t ask for such information during the initial stages of your conversion rate optimisation strategy.
Once you get the basic contact information from the potential customers, with their permission you can use email marketing to send them newsletters and other emails to engage with them and develop a relationship between your business and the potential customers.
5. Clear and brief call to action
A very important aspect of conversion rate optimization is giving enough reasons for customers to use the call-to-action links. Just ending a promotional message with a “Call now” text may not be very useful. Try to get your potential customer’s attention within a few seconds with a call to action that looks different from the rest of the text such as using contrasting colours as compared to the rest of the text and making it bigger in size so that it is easy to spot.
With our expertise as a Digital Marketing Company in Nagpur, you can get more practical steps to gain more customers. Get in touch with us now.
Visit us a- OSKIT Solutions.
You can call us on - 7999275581, 9960680445
Post a Comment